KPMG — Design Identity Exploration

The UX practice within KPMG has had quite a few name changes over the last several years (Design, PxD, XDE, etc) but has never had its own unique visual identity. This engagement was an exercise of exploration, to see how far we could push the KPMG brand to meet Design's unique needs without feeling completely foreign to the KPMG corporate brand standards. What you see here is a beautiful, but never implemented example of this exploration.